ASBURY PARK – Hair salons are typically recognised for delivering providers other than just cutting and styling hair. For instance, some salons do weddings and other particular instances.
Boho Hair Salon, even so, is not your normal salon.
For consumers that are setting up a wedding ceremony or other exclusive party, they deliver musical entertainment and a espresso cart service.
For Sally and Albie Monterrosa, the couple that own Boho Hair Salon in Asbury Park and Montclair, their business is all about persons and creating relationships with people who are component of their operation.
“At the coronary heart of this business enterprise is serving people,” Albie reported. “It’s a selfless technique and it is fascinating for us to see we are actually serving the community and primarily a women’s demographic. We love to collect people today jointly and get them to chortle and have a fantastic time. That is what it’s all about.”
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Sally Monterrosa mentioned always experienced a artistic facet to her identity and was determined to design and minimize hair at the age of 11.
“I started styling the hair on my dolls as a younger lady and I would sooner or later go on to reducing my friends’ hair when I was 15,” Sally mentioned. “As I obtained older, I continued to style my friends’ hair by means of substantial college and there was just a little something about it that I liked so significantly and that I was continually drawn to. It’s terrific to want to make somebody else appear satisfying to the eye, but it is about additional than that for me. I did not just want to increase someone’s actual physical overall look. I needed to encourage a experience of empowerment.”
Sally did not just have her hand in hair styling. She also has a musical history.
“I occur from a relatives that has musical talent,” Sally reported. “It commenced in my home escalating up. As a youthful female, I would sing with our church choir, which I definitely enjoyed. Singing seriously gave me self-assurance and I really do not know in which I would be with out it in my lifetime.
“It seriously carried over for me and how I run the company,” she ongoing. “It gave me all the travel I necessary to want to do something that did not just make me pleased, but served me inspire wellness inside other people’s life. Just like hair, it is an expression. You can see how they go hand in hand.
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‘Never enable an prospect go us by’
Sally is a first-technology small business owner. Her mother and father arrived to the mainland United States from Puerto Rico in the late 1970s.
Her father didn’t finish high university and her mother failed to end school. “They worked a few jobs among them and were building absolutely sure that me and my siblings experienced a very good lifetime. They were being difficult-performing people today and emphasised the importance of family members becoming initially and that we served 1 an additional. They instilled a lot drive in us and built confident we always followed our desires. They had been super encouraging in the sense that they taught us to under no circumstances let an chance move us by.”
As Sally bought older, she discovered she savored listening to men and women and hearing their stories, which she has found out truly is effective in her trade.
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“I was blessed adequate to have men and women all-around in my lifetime to hear and advise me down the correct path,” Sally explained. “I normally understood the electric power that listening has and I wanted to be ready to assistance other women, irrespective of whether it be my employees or even prospects, in getting their have ability.
“I came to a place where by I could take pleasure in chopping hair and also interact with the pretty folks that I worked on at the exact time,” she continued. “This trade permitted me to not only adhere to my dream, but also to assist persons by staying a close friend and giving them the capability to depart my hair salon sensation really potent-willed. It’s all about receiving individuals to feel in by themselves.”
Sally’s partner and co-operator, Albie also has a musical background. Between 2003 and 2013, he performed in a band termed Desol, which started as a Latin rock group in Asbury Park. Albie grew up in a musical environment about his mother and father and siblings, who arrived to The usa from El Salvador in the early 1970s.
“I’m a first-generation good results tale and I learned a lot from my dad and mom who also immigrated in this article and labored hard for my siblings and I to have a very good life for ourselves,” Albie reported. “Through the bands I discovered how to be an entrepreneur. I acquired how to hook up with persons and make an audience with my tunes. I realized that the heart of our tunes was men and women.
“I later went on to assist open Lakehouse Songs in Asbury Park,” Ablie mentioned. “I served set up the full faculty for him and intended a good deal of the curriculums that have been instituted at the time everything officially opened up. We designed an viewers there and experienced a great deal of very good moments, although servicing other aspiring musicians.”
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It was a prospect meeting that introduced the couple together.
“My band, Desol, was carrying out a demo track for the movie ‘Dirty Dancing Havana Nights,’” Albie stated. “My initially band supervisor, Franke Previte, knowledgeable me that we required a Puerto Rican singer for the music we would be recording. We walked into this modest studio in Perth Amboy and, as before long as we locked eyes, we immediately related and the rest is record.”
‘I could not visualize wherever else’
Sally and Albie begun dating and got married in 2011. It was not very long before Sally made the decision she preferred to know her desire of possessing her own hair salon.
“I got the notion to commence the small business when I was pregnant with my second daughter, Juliette,” Sally reported. “We opened ideal following she was born. I desired the liberty to produce some thing that was my possess. I had a eyesight for this business enterprise currently being in Asbury Park that I could not consider anywhere else. It was just some thing I needed to do.”
With Albie’s assistance, Sally opened Boho Hair Salon in 2016.
“Things are progressing quickly,” Ablie claimed. “It’s not your typical hair salon. It’s bought genuine heart guiding it. It’s a spot to experience excellent and is very women of all ages-centered. It’s harmless and it is obtained a unique, genuine and reliable come to feel.”
The business enterprise grew so promptly that Sally and Albie resolved to open a second location in Montclair.
“Our Asbury Park place is largely just hair, but our Montclair site is much more than that,” Albie claimed. “In addition to a café that is connected to the salon alone, we have a bridal division and a musical act division, as effectively. With our bridal division, our stylists vacation to wedding occasions and style the hair of individuals people in the wedding party. Also, we give bands that go to the weddings and perform there. We have a coffee cart that goes out to the events and serves coffee to the marriage ceremony friends.”
Just like several businesses afflicted by the pandemic, Boho was in the beginning shut down for 4 months. “They did not just shut down the area, they shut down our entire procedure,” Albie said.
“After points cooled down for a minimal little bit, we were being ready to do micro-weddings, wherever we could established up a smaller sized model of a entire marriage,” he explained. “This entailed occasions that had been largely exterior with a good deal a lot less folks existing. We truly opened our 2nd location in the middle of COVID-19, which was definitely tough in by itself.
“It was all about comfortability,” Albie stated. “We had to follow rigorous tips mainly because we had been the new young ones on the block. We received through it and we are much better since of it. At that time, failure was just not an choice.”
The couple have plans to increase once more.
“We would like to have 1 or two in proximity and other people in additional states,” Sally stated. “We actually want to build a restaurant someplace down the line. We want people today to expertise the family members vitality that we build with our institutions.”
Boho Hair Salon
Proprietors: Sally and Albie Monterrosa
Site: is 621 Lake Ave., Asbury Park, and 111 Watchung Ave. in Montclair
Cellular phone: 732-455-3966 (Asbury Park) and 973-944-2069 (Montclair)
Hours: 9:30 a.m. to 6 p.m. Mondays and Tuesdays 9:30 a.m. to 7 p.m. Wednesdays 9:30 a.m. to 8 p.m. Thursdays 9:30 a.m. to 8:30 p.m. Fridays 10 a.m. to 4 p.m. Saturdays (Asbury Park).