Boost Online Reputation By Adding Google Reviews To Your WordPress Site

Before visiting a business or brand more than 90 percent of people read online customer reviews. Online reviews will hugely impact the purchasing decisions of people. So yes, online reviews are an outstanding way to increase your conversion rates. Being one of the largest search engines in the world, Google provides credibility and social proof to brands. This is where Google reviews become a game changer for brands and businesses to boost their online reputation.

Business owners and brands know how difficult it is to gather all the Google reviews. Marketers and business owners started adding Google reviews widget to WordPress website so they can display all the Google reviews on their websites. You’re missing out on an easy opportunity without Google reviews to boost your brand’s credibility. Follow this blog till last to know more about how you can build social proof and boost your online reputation with the help of Google reviews widget to wordpress.

What Is A Google Review Widget?

For businesses, Google is one of the most influential platforms to optimize. Before making any online purchase, many customers trust the brand due to the dominance of Google search and the presence of Google reviews. According to a survey report, around 60% of customers search for Google reviews before they buy a product or a brand. In their marketing strategies, brands and businesses want to incorporate the power of Google including their WordPress websites.

To embed Google reviews on WordPress websites, a Google review widget will permit brands to complete the process. With the help of the Google reviews widget on wordpress website, you can display your Google reviews and optimize your Google My Business listing. And when you add a Google reviews widget to WordPress website your conversion rate will increase.

Benefits Of Adding Google Reviews To Your WordPress Website

If you want to improve the visual appeal of your WordPress website then you can improve it by adding a Google reviews widget. Here are some benefits through which you can boost the online reputation of your website by adding Google reviews.

Google Reviews Develops Brand Awareness

There are two primary components of Brand awareness- brand recognition and brand recall. The third component of brand awareness is brand dominance which creates a social brand proof. Target customers become brand ambassadors because it involves a strong emotional connection. By forging partnerships, businesses can boost this third aspect of the brand. You can embed Google reviews on WordPress website if you don’t have a sufficient marketing budget for pricey campaigns.

Google Reviews Improve Local SEO

Google reviews have a huge impact on local search engine rankings. If you want to catapult your local business toward the top of Google’s local search engine, then a well-balanced combination of three review signals- velocity, quantity, and diversity should be focused equally. This strategy will help your business to get found easily and quickly without depending only on traditional SEO activities. Google reviews are one of the most successful marketing gimmicks from which your business can hugely benefit.

Google Reviews Raises Customer Engagement

Online Google reviews will help your business by getting a brand reputation and we all know that positive reviews help to gain more customers, while negative reviews will also help your online brand presence. If your business website caters to few negative reviews then it will reflect the authenticity of your brand. After seeing your customer’s reviews, your other customers will also get encouraged to leave feedback. So, be relaxed whether the reviews are negative or positive as it will eventually lead to customer engagement.

Google Reviews Enhances Click-Through Rates

When your brand link appears in search engines it’s very essential to get consumers to click on the link, this must be known by every business. You have to bring consumers to your website by improving the click-through rates with the help of links. You can add a Google reviews widget to WordPress website to enhance the click-through rate when you appear in search engine results. In Google, your Google reviews will appear next to your business name so a good collection of positive reviews will increase your click-through rates through sites.

Google Reviews Boosts Website Traffic

Visitors will reach out to your website after reading the Google reviews of your business. Your website traffic will get an increase when a visitor clicks your link from a search engine. This will indicate to Google that you are a credible and relevant resource which further helps in improving your SEO rankings. To explore your website, you’re encouraging more customers so that they can learn more about your business.

Over To You

Business owners have various ways to enhance their websites by adding Google reviews widget to WordPress website. But your main focus should be on developing a strong bond with your customers. Your customers will return to your business website when they feel valued and appreciated despite what marketing strategies your competitor will approach. You can also do this by responding to the Google reviews.