Boots has frozen charges on extra than 1,500 of its own-label goods right up until the finish of the year as component of the company’s ‘Price Lock Promise’.
The possess-brand name lines cover splendor, health and fitness, wellness and infant, including everyday necessities these types of as toothpaste, shampoo, nappies and shower gel.
On top of the rate freeze, Boots is also growing promotional activity. The retailer mentioned today it would be jogging in excess of 1,300 offers and promotions at any offered time.
“We often try to present great value and the ideal price tag for our consumers,” stated Boots chief consumer and industrial officer Steve Ager. “In pulling with each other the record of goods to contain in the Rate Lock Promise, we reviewed the lines that clients purchase most on a regular basis as properly as those people that are deemed to be day-to-working day necessities.
“We want consumers to truly feel reassured that the costs of a large assortment of wellness and attractiveness favourites will be remaining the identical, supporting them to continue on to invest in the top quality strains they appreciate at Boots.”
Boots’ large street rival Superdrug is also cost freezing a range of have label traces. It explained recently 130 everyday necessary strains across personalized care, attractiveness and health care, would be frozen in price for a 12 months.