Skin Care

Clear Skincare Model Seaweed Tub Co. Will get A Rebrand

In the case of easing stress, self-help gurus have lengthy provided the next sound recommendation: Feeling anxious? Go for a stroll. Depressed? Telephone a buddy. Want inspiration? Take a bathe.

In keeping with BusinessInsider, the latter is the place 72% of individuals get their greatest concepts. The statistic was gathered from a web-based summit organized by psychologist Ron Friedman, founding father of Ignite80, which featured his discussions with greater than two dozen of the world’s high productiveness specialists, which included Adam Grant, Gretchen Rubin and Scott Barry Kaufman. Kaufman, a cognitive scientist and coauthor of “Wired to Create,” described a research he carried out, which confirmed that 72% of individuals get inventive concepts within the bathe, and highlighted the consequences leisure as on inventive considering.

Within the article, Kaufman is quoted as saying, “the enjoyable, solitary, and non-judgmental bathe atmosphere might afford inventive considering by permitting the thoughts to wander freely, and inflicting folks to be extra open to their internal stream of consciousness and daydreams.”

Seaweed Tub Co. creates an identical impact on the consumer, in accordance with model cofounder Allison Grossman, and the tub and private care merchandise transcend washing the day away. Each bathe with the merchandise, that are infused with hand-harvested bladderwrack seaweed as the important thing ingredient, provide an opportunity for customers to “unlock the magic of the ocean,” the founders say. Certainly, its line of invigorating physique and bathe merchandise are designed to ignite the senses, from the fragrant grapefruit physique wash to the peppermint and eucalyptus-infused shampoo and conditioner duo, which supply therapeutic and refreshment properties. A melt-in water lotion with sea grape and beta-glucan make for further hydration post-shave.


After a yr in the marketplace, the model is present process a rebrand within the type of new packaging and pricing. Holographic illusory silver grooves wrap across the bottles within the type of waves produced from post-consumer resin. The startup model is chopping the worth on 18 of its SKUs by a median of 20%.

Grossman sees the transfer as a method to tickle the senses of repeat clients whereas piquing the curiosity of potential customers that embody Millennials and Gen Z-aged customers who worth the model’s dedication to wash magnificence.

“We’re continually evolving the model and innovating and popping out with new merchandise,” stated Grossman. “We wished to mentally and bodily evoke that love for the ocean in our packaging.”

The Boulder, CO-based firm anticipates that the worth reductions will assist drive a 50% improve in retail gross sales amongst its 5,000-plus retail areas across the US, which embody Albertsons, Wegmans and Complete Meals in addition to e-commerce.

A Seaweed Odyssey

Allison and Adam Grossman, cofounders of Seaweed Tub Co., pose with the eucalyptus and peppermint-scented shampoo and conditioner duo.

The model is predicated on the foothills of the Rocky Mountains, however the founders—husband and spouse crew Allison and Adam Grossman—had been dwelling in Miami working as a realtor and litigator, respectively, after they had been fascinated by seaweed’s long-lasting, hydrational advantages. Adam Grossman had been looking for reduction from psoriasis when garnering the professional opinions from high scientists led the couple to study concerning the dermatological advantages of natural Atlantic seaweed (fucus vesiculosus). The Grossmans made this ingredient the star of every of Seaweed Tub Co.’s merchandise, which additionally comprise greater than 65 nutritional vitamins, minerals and vitamins to nourish pores and skin and hair.

Different marine elements used within the merchandise are vitamin A and C-rich sea grape; sea kale, a salt-tolerant flowering plant that grows alongside the coast and helps revitalize, soothe and easy pores and skin; and kelp, colossal brown algae native to the Pacific Ocean that incorporates ultra-hydrating alginic acid. All merchandise are cruelty-free, vegan and free from gluten, sulfates and parabens.

Seaweed Tub Co.’s purpose-driven mission to assist conservation efforts is one other client draw, in accordance with the model. To satisfy its long-term purpose to bolster ocean conservation, Seaweed Tub has partnerships with Pacific Marine Mammal Heart and Marine Mammal Heart. The Marine Mammal Heart, a worldwide chief in marine mammal well being, science and conservation, is the biggest marine mammal hospital on this planet and has rescued greater than 24,000 marine mammals in California and Hawaii since its inception in 1975. The Pacific Marine Mammal Heart is a nonprofit that makes a speciality of the rescue, rehabilitation and launch of injured and stranded marine mammals. It additionally evokes ocean stewardship by way of science-based education schemes.


“We researched organizations that might be good partnerships that might make a distinction and construct long-lasting relationships with,” stated Grossman. “We’re animal and seashore lovers. This model got here out of creating merchandise out of a private want that was one thing larger.”


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