Display Packaging vs. Traditional Packaging: Which is Right for Your Business?
The long-awaited question is, out of all the packaging choices, which one will suffice, the display packaging or the traditional packaging? We do have a tendency of sticking to tradition due to the comfort of familiarity. But when in business you opt for changes that increase your chances of success. This particular topic is worthy of debate. Previously most companies have been using either traditional custom packaging or stock packaging. But ever since display packaging has shown to make waves in sales, it has propelled many to think over their packaging decisions.
However, making a shift to a new type of packaging is often a huge step. It does require changes in production, package management, and a load of investment as well. All of these factors make the decision worth comprehension.
If you are one of those individuals who is on the verge of deciding between these two types of packaging. And the indecision or lack of information is puzzling your brains out. Do not worry because we have all the information sorted out. Here we have a comprehensive analysis of display packaging as well as traditional packaging.
What is Display Packaging?
Display packaging is often misunderstood by the common folks. People often assume it is a portrayal of the design on a standard package. However, it is one of the most intriguing inventions in the packaging industry ever. It has two-fold purpose, it is first used to ship the products to the desired location. The same box is converted into a display box. through a series of simple steps. It is used as the perfect decoy to display the product, either by eliminating or cutting a small part of the box out. It acts as a merchandising tool as it helps to efficiently advertise your product at retail stores.
Types of Display Packaging
There are quite a few types of display packaging.
Here are four ways you can uplift your sales game by incorporating display packaging into your business:
Pallet display:
Usually used for fast-moving items, pallet displays are placed at a busy intersection of the store. The entire pallet consisting of just one product with its advert all over is placed along with the promotional material. Pallet display of packaging affords your product exposure in a hustling bustling market.
Trays:
Packaging that can be converted into tray-like structures is called tray display packaging. Usually, the top half comes off the box and the remaining lower half is used as a tray. The tray holds the products in perfect symmetry.
Power Wings:
This type of display appears to take the form of a rack. However, no standard rack is used, instead, a custom rack is created. The power wing display holds the product perfectly and is embossed with the brand’s advertisement material.
Clip Strip:
The clip strip display, as the name suggests contains a strip with sleeves that hold the product close. While it has a clip on the upper end that can be attached to any sort of hook. The placement of the clip strip varies on the need and type of product. Such a display also warrants the exclusive benefits of display packaging. There are many specious websites which are harmful for children if you want to protect your children you can read blog unblock websites
Benefits of Display Packaging
Given its two-fold purpose, it serves as an eco-friendly option. Initially, it is used as shipment packaging. Later on, after conversion it substitutes the display rack or display tray. Furthermore, it takes a longer time to end up as a waste material, because it stays on the shelf a little bit longer. Hence, it can be advertised as an environmentally friendly alternative to standard packaging. The nature of display packaging is such that it forces the retailers to display your product in the front and center of the store. Which results in increased exposure to the consumer. It also works as an ingenious psychological maneuver for impulse buyers. Psychological manipulation works in the favor of brands and increases sales.
What is Traditional Packaging?
The standard boxes i.e. either custom printed or stock packaging are the prime definition of traditional packaging. Previously stock packaging was considered traditional but then came along custom packaging. The customized designs appealed to the consumer base, hence every brand shifted to custom packaging.
A simple box with your company’s logo, with one purpose aka containment of product during shipment, is the best way to define traditional packaging. It is sometimes inert in terms of design. However, it fulfills its purpose which is to protect the product against any external influence. It acts as the perfect barrier between the environment and the product.
Final verdict
Traditional packaging offers optimum security to the package during shipment. But so does display packaging. During our analysis of these two types of packaging options, we looked into every detail. All the benefits of traditional packaging were weighed against the benefits of display packaging.
In our humble opinion, display packaging wins over traditional packaging. We do have reasoning for our verdict. For starters, the former is a little bit more eco-friendly as compared to the latter. And the economic benefits of having your product displayed are substantially high. The clever product portrayal, the psychological manipulation, appealing presentation, and influence on impulse buyers, all tip the scales in favor of display packaging.
In the end, the decision is entirely your own. But who would not want to redeem all those benefits associated with display packaging? We understand it requires a slight shift from your standard production practices but in the long run, this small change can reap a ton of benefits.
