IPL Cinema : Stylish and Fashionable – The Evolution of IPL Team Uniforms
Digital powerhouse, Amazon Prime Video, made headlines last month when it acquired streaming rights for IPL for Rs 23,758 crore, sending shockwaves through the industry.
OTT platform also announced that they had broken records for peak concurrency and unique viewers.
This feature allows users to switch between various camera angles of a match, as well as display various statistics and pitch heat maps on-screen.
Rajasthan Royals
With IPL season fast approaching, the Rajasthan Royals have unveiled their brand new jersey – and it makes quite an impactful statement! They took to social media to unveil it while paying homage to Sawai Mansingh stadium’s groundsmen who dedicate so much of their work keeping its stadium looking its best. Dubbed as ‘Pink of 2023’ in honor of all those involved at Sawai Mansingh stadium.
The new Rajasthan Royals jersey features a signature Rajasthani pattern called Leheriya, created by tying and dyeing cloth to produce diagonal or V-shaped stripes. Leheriya has become synonymous with Rajasthani art, even being patronised by royalty during royal visits. Furthermore, Leheriya can also be found as part of traditional attire (turbans; Safa). Your pulse will race and palms sweat as your favorite stars battle it out in the high-voltage Today IPL match! Watch the drama unfold LIVE on iplcinema.com.
Royals jersey features pink and admiral blue to represent both of their home state’s official colours, while also symbolizing strength and dynamism of team. They will wear it when opening up IPL season against Sunrisers Hyderabad on April 2.
Viacom18’s JioCinema has revolutionised South Asian digital streaming with their unprecedented free access to IPL content, changing South Asia’s streaming landscape forever. Their fan-focused service provides 4K streaming, multiple language commentary and multicam viewing for an unforgettable stadium-like experience.
Indian Premier League (IPL) is an iconic global sporting phenomenon and its per-match broadcast valuation ranks second only to America’s NFL – making its broadcast rights prized advertising assets.
JioCinema of Reliance Industries won the 2023 IPL broadcasting rights for an unprecedented record $3 billion through an unprecedented bidding war against Disney-owned Hotstar and India-based Hotstar Digital. This acquisition will radically reshape digital video streaming, with linear TV seeing its dominance threatened by catch-up television services like JioCinema. These services require new strategies and products in order to remain competitive against linear broadcasters like JioCinema.
Mumbai Indians
As Mumbai Indians gear up for their IPL 2023 opener against KKR at M Chinnaswamy Stadium on April 2, they have released their official match jersey designed by acclaimed designer duo Shantanu and Nikhil. The new kit pays tribute to their rich history by using colors representing earth, water, fire, air and sky as its basis.
JioCinema also released an advertisement featuring MS Dhoni to encourage digital streaming of IPL matches. This ad compared the benefits of watching games digitally to those seen on a television set and highlighted key features of JioCinema app, such as being available both mobile and TVs, plus offering multicam feature for fans to easily switch between camera angles during matches. Start your day well-versed on all fronts with Pioneer EPaper. Your daily source for news, cars, cricket, travel and finance.
JioCinema, which delivers content via Jio’s telecom network, has witnessed its viewership explode after making IPL free-to-view compared with Hotstar’s strategy of paying to watch. JioCinema predicts IPL 2023 digital viewership of over 500 million compared with last year when behind paywall.
JioCinema provides more than live IPL streaming; its extensive library has titles in 10+ languages to meet a diverse audience’s viewing preferences and needs. Plus, there’s even an easy-access tab dedicated to IPL matches for faster viewing!
Reliance Jio recently made headlines when it announced it would stream IPL 2023 matches in 4K UHD on its JioCinema service. Furthermore, Reliance is planning on introducing its Jio Media Cable device, allowing those without HDMI ports to watch matches online via Jio Media Cable; and developing affordable virtual reality headsets and glasses so consumers can experience sports more fully.
Chennai Super Kings
Chennai Super Kings (CSK), led by captain MS Dhoni, are one of the premier franchises in Indian Premier League cricket. Recognized for their consistency and roster of veteran players that have won multiple titles over time, their brand is synonymous with success – as evidenced by this year’s match against Gujarat Titans as their opening fixture.
This year, CSK will wear a unique jersey designed to honor India’s armed forces. Featuring camouflage and four stars atop their logo to symbolize their selfless service members; additionally featuring TVS Eurogrip branding to acknowledge CSK’s partnership with this automotive company; CSK shared an unboxing video featuring Dhoni on social media.
By wearing this jersey, the team can combine style and functionality. The camouflage design will allow them to blend in seamlessly with their surroundings on the field, offering extra protection from heat. Furthermore, its lightweight material will keep players feeling at ease on the field.
Jio Cinema recently made it easier for IPL fans to watch matches, announcing it would stream all matches free-of-charge this season after Reliance Jio purchased Disney Star’s digital rights of IPL for Rs 23,758 crore last year.
Jio Cinema’s decision has already proved fruitful as it broke live viewership records and set global benchmarks in terms of peak concurrency and unique viewers. Unfortunately, however, some gamers have reported glitches or buffering issues during certain games on its OTT platform.
Ogilvy has designed an expansive campaign entitled “Digital India Ka Digital IPL”, which will span TV, online, and OOH venues to accompany the release of the new jerseys and accompany JioCinema’s OTT app.
Delhi Daredevils
On Saturday, May 20, The Delhi Capitals will wear their rainbow-themed jersey in celebration of India’s diversity for one game each season since 2020. After its auction for charity purposes by Inspire Institute of Sports Karnataka.
Delhi Capitals have unveiled a brand-new jersey featuring light blue hue and rainbow design on both torso and shoulder areas – an intriguing departure from their previous dark blue designs with red stripes and collars. However, with only five wins so far this season and only seven victories against Kolkata Knight Riders (on Saturday), their hopes are to turn things around with victory over them.
Last year, Mukesh Ambani’s Reliance Jio purchased IPL digital rights for an eye-watering $3 billion – representing an unprecedented challenge to Sunil Mittal’s Bharti Airtel and Vodafone Idea’s dominance. Jio also offers free streaming content to subscribers competing against Disney Star, Hotstar and Voot.
Jio’s IPL streaming has already revolutionized the digital landscape surrounding this tournament. According to reports by JioCinema, more than 147 crore video views were generated this season alone; that figure represents over twice what Disney+Hotstar achieved during this same timeframe.
JioCinema provides more than just IPL matches – in addition to popular Indian movies and TV shows in HD or multicam formats – but for users seeking extra content it offers a premium tier which costs Rs999 annually for access.
Delhi Daredevils have lost South African pacers De Kock and Duminy and now rely on Zaheer Khan, Chris Morris, Kuldeep Yadav, Mustafizur Rahman as well as young fast bowlers Kuldeep Yadav and Mustafizur Rahman to win games. But after veteran batsman Virender Sehwag’s brilliant innings against Mumbai Indians helped improve performance and secure a win – it is important that they maintain this form to avoid relegation from IPL playoffs relegation from IPL playoffs! Their batting lineup comprises both veterans like Mahela Jayawardene as well as emerging stars Rohit Sharma and Rishabh Pant.
