JCPenney introduced its plans to debut JCPenney Magnificence in its shops nationwide, following the preliminary introduction of the retailer-owned magnificence expertise in fall 2021 and its latest on-line growth.
“Inclusivity is core to JCPenney,” stated Michelle Wlazlo, govt vice chairman and chief merchandising officer, JCPenney. “We exist to rejoice and serve America’s numerous, working households which is why we’re main the cost to foster magnificence inclusivity on a nationwide scale. By creating a completely ownable magnificence expertise, JCPenney can shortly adapt and reply to our clients’ needs and wishes. Final yr’s preview launch allowed us to be taught from our clients and evolve the JCPenney Magnificence expertise because it expands nationwide and on-line, making it not like some other magnificence retail expertise.”
A Look Inside
The brand new on-line JCPenney Magnificence expertise features a digital make-up try-on and skincare quiz to assist clients discover merchandise for his or her distinctive magnificence wants. JCPenney is among the many first malls to convey each digital make-up try-on and skincare evaluation capabilities to its clients. JCPenney Magnificence is absolutely built-in inside the JCPenney Rewards program, providing much more rewards for magnificence purchases, the corporate says. Additionally included is a newly-launched digital make-up try-on and skincare quiz, serving to clients discover merchandise for his or her distinctive magnificence wants.
JCPenney Magnificence and JCPenney Salon now present a completely built-in expertise, with greater than 250 distinctive magnificence manufacturers – from worth priced to status – throughout make-up, skincare, perfume, haircare, salon companies, wellness, and styling merchandise. Since launch, JCPenney Magnificence has onboarded practically 100 new manufacturers of which greater than 60 are BIPOC- and/or female-founded, with dozens extra seeking to be part of within the months forward. The hyper-inclusive assortment contains unique manufacturers and merchandise that may solely be discovered at JCPenney Magnificence, together with Related: Your Pores and skin Seen by Nyakio Grieco, Reina Rebelde, Mirabella and Shades by Shan (launching 2023).
Forging Significant Partnerships
Schooling has all the time been on the core of JCPenney’s distinctive buyer expertise, each in its magnificence and salon areas. To make sure each buyer is supported with tailor-made suggestions, JCPenney has educated greater than 3,000 devoted magnificence associates and 5,000 stylists with data on merchandise and wonder wants for various pores and skin tones, hair textures, and extra. The retailer has additionally labored with Nyakio Grieco and different model founders to personally educate JCPenney Magnificence associates, making certain an in-depth understanding of the merchandise.
Constructing on its dedication to creating everybody really feel stunning, JCPenney Magnificence is partnering with nonprofit group HairToStay to generate consciousness and assist fund hair preserving, scalp cooling therapies for low-income most cancers sufferers going by means of chemotherapy. In honor of Breast Most cancers Consciousness Month, JCPenney will make a $50,000 direct donation and supply training and fundraising initiatives for purchasers, associates and JCPenney Salon stylists.