Health and Beauty

Serendipity Brands, Co-Owned by Selena Gomez, and Rare Impact Fund Kick off Partnership Ahead of Mental Health Awareness Month

Selena Gomez grew to become aspect of Serendipity Models in 2020 as component owner and trader, and established her have ice cream taste, Cookies & Product Remix. Gomez and her brand, Uncommon Elegance, also introduced the Rare Effects Fund in 2020, with a focus on minimizing the stigma associated with mental overall health and expanding obtain to mental wellbeing services in instructional environments and underserved communities. In highlighting this critical do the job, Serendipity Brand names is partnering with the Exceptional Impression Fund to aid its mission to improve access to psychological wellbeing resources for young people today as very well as arrive at its objective of elevating around $100 million in 10 years to aid handle the gaps in mental well being expert services and instruction.

“Bringing consciousness to mental health is one thing incredibly individual to me,” mentioned Selena Gomez. “I am so very pleased that Serendipity Manufacturers has fully commited to supporting the Exceptional Effects Fund and encouraging individuals get much necessary access to psychological overall health sources.”

Serendipity Makes offers a lineup of indulgent, super-high quality flavors together with Selena’s individual, Cookies & Cream Remix, Frrrozen Hot Chocolate, Forbidden Broadway Sundae, Unicorn Bliss Sundae, Birthday Cake, Mates Central Perk Espresso Almond Fudge as very well as a Frrrozen Scorching Chocolate Mix to recreate the iconic Serendipity3 dessert at home. No matter if indulging in a pint of delightful ice product or taking part in a simple act of kindness, the model is on a mission to bring a very little “serendipity” to your lifestyle.

“In the course of the month of Might, our consumers will not just appreciate our ice product but they are going to also be portion of supporting these types of an vital result in,” said Bob Gorman, CEO of Serendipity Makes. “We could not be more grateful to Selena for inspiring this partnership and bringing collectively two of her brand names to do fantastic and create meaningful, lengthy-expression effect.”

Elyse Cohen, VP of Social Affect & Inclusion at Uncommon Splendor and President of the Uncommon Impression Fund shared, “We are so proud of the operate we’ve completed because the launch of the Unusual Effect Fund in 2020. We have outstanding brand associates that have supported our mission and we are thrilled that Serendipity Makes is going for walks along with us as we get the job done towards giving individuals access to the methods they want to support their mental well being. The cash elevated in May perhaps by way of the sale of Serendipity ice cream pints will straight reward our grant companions providing important psychological overall health expert services and education and learning.”

To invest in and make a variation this Mental Wellbeing Consciousness Thirty day period, Serendipity Brands is out there to shop via, Gopuff or Amazon and Serendipity3’s Frrrozen Warm Chocolate Combine is out there by way of

About Serendipity Brands
Co-Owned by Selena Gomez, Serendipity Manufacturers presents a lineup of super-high quality and indulgent ice cream and desserts influenced by pop-tradition and the iconic desserts at New York City cafe, Serendipity3. Serendipity pints present an indulgent mix of flavors that present an remarkable style, great creamy texture and a certainly decadent working experience in every chunk. Serendipity pints are out there in an assortment of mouth-watering flavors. To master a lot more or uncover a retailer near you, visit and follow them on Facebook and Instagram for information and updates.

About Exceptional Magnificence
Founder and creator Selena Gomez believes every person is special and unusual. But these days, much too several individuals feel trapped by unrealistic anticipations of magnificence that are not possible to attain. Exceptional Magnificence is about celebrating who you are and what helps make you unique. We use make-up to condition optimistic conversations all around attractiveness, self-acceptance, and mental wellness. Not only do we want everyone to feel fantastic about themselves, we want to enable them sense far more authentically linked to just one a further and feel considerably less by yourself in this world. Unusual Natural beauty is available at Sephora, Sephora within Kohls, SpaceNK and

About Unusual Affect Fund
The Rare Effect Fund was released as component of Unusual Beauty’s aim on addressing mental health and fitness. 1 p.c of all Scarce Elegance profits are donated to the Exceptional Impact Fund and Exceptional Natural beauty raises extra funds with philanthropic foundations, people, corporate associates, and the Uncommon Attractiveness community. The Exceptional Influence Fund supports businesses that develop accessibility to mental health solutions in universities and academic options. The Rare Influence Fund is a fiscally sponsored task of the Hopewell Fund, a 501(c)(3) public charity. Likely Rare Impact Fund donor companions can reach out to: [email protected].

Resource Serendipity

Serendipity Brands, Co-Owned by Selena Gomez, and Rare Impact Fund Kick off Partnership Ahead of Mental Health Awareness Month

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