Trade Show Products: How to Make Your Event Tent Stand Out?

Studies have shown that attendees spend 8.3 hours checking out trade show booths at one exhibition. This is more than enough for communicating with prospective customers, introducing them to your products or services, and collecting the contact details you need to transform them into qualified leads for marketing.

However, before you begin to establish a relationship with trade show attendees, you first have to attract them to your trade show booth. For this, you need to make sure that your booth and trade show products are attractive. In a pool of flashy displays, one-upmanship, and gimmicks, it can be difficult to stand out from your competitors.

This is the reason we are going to discuss the top tricks to make your event tent stand out.

1. Use Bright Colors to Draw Attention

Bright colors can help in setting the mood of the exhibit. They make the brand identifiable to your visitors and use colors that are high contrasting to the whole design to emphasize some display elements and highlight crucial text.

If you use too few colors, it can appear boring. But using too many of them can overwhelm your attendees. When you are choosing the right colors for your tradeshow display, a good rule of thumb, is to begin with 3.

Following 60%-30%-10% rule helps. What does this mean-

• Apply the Primary Color to 60% of the Space: This is going to unify the different elements of the design.
• Apply the Secondary Color to 30% of the Space: This can create a contrast and help in establishing a visual interest.
• Apply the Accent Color to the Last 10% of the Design: This can help in focusing important graphics, elements, and text.

When you are the three different colors, to begin with, follow the tips given below-

1. Consider the Gender, Age, and Culture of the Target Audience- For instance, most adults tend to like cooler colors, such as green or blue. Men primarily tend to be attracted to achromatic colors, such as white, black, and gray.
2. Stick to Your Brand- Do not go for colors that are not related to your brand aesthetics. If you do, it will confuse your visitors.
3. Consider What the Chosen Colors Signify- Different colors signify various emotions and feelings. Yellow might exude positivity and optimism, while blue symbolizes strength and dependability.

2. Include Empty Space in the Trade Show Layout

When you are designing your trade show products for the custom event tent, you have to consider how you can maximize space to your advantage. Nevertheless, this does not mean that you should clutter every inch of the exhibit with displays, graphics, and furniture.

Like a website’s content, whitespace is important. It helps in balancing the exhibit, creating displays that are visually appealing, and drawing the attention of the visitors to the most important message.

This is the reason you should think hard about the booth’s proportion. A good trick is to make sure around 40% of the empty space in the booth.

3. Weave a Clear Theme Throughout Your Messaging

The best way to create a cohesive display is to maintain consistency with messaging. Often, exhibitors are tempted to highlight all of the features of the products, resulting in conflicting and confusing messages for prospects.

You can stand out by highlighting your USP. It is the one thing that makes your brand stand apart in the crowd and you do better than your competitors.

For establishing your USP, ask the following questions-

• What issues can your product solve?
• How can you solve the problem better than your competitors?
• What makes you or your brand so unique?

4. Include Your Own Product in the Display in an Original Manner

In case you like the majority of the exhibitors, have taken part in trade shows or raising awareness of the brand and products. The best way to do this is to include your own products in the trade show display. It ensures that no one has a booth like yours.